Peter Som will show his Fall/Winter 13 online.

Earlier this month the designer announced he had cancelled his New York Fashion Week presentation, which was due to take place next month.

His PR refused to rule out speculation something else was in the works and the designer has now confirmed the collection will be displayed digitally. The catwalk display will be aired on on February 13 at 9am, with notes on the pieces, an interview with the designer and a backstage look at the beauty looks all being streamed too.

“[This format provides] an opportunity to try out a new platform that can reach a lot of people. The show will tap right into the digital and online presence of my brand and it will allow me to try something new creatively,” the designer explained in a statement.

Models will be shot at Made at Milk studios and eight women will show off the latest looks.

In a new move, it’s also been confirmed the public will be able to log on to the site to watch the virtual fashion show. Pierre Balmain and Alexandre Plokhov will also be using to show off their new pieces.

Digital fashion shows became big last year, when See by Chloé and Prabal Gurung both chose the format. KCD is the agency which has been at the forefront of the trend, with its co-president Ed Filipowski explaining why the move was made last year.

“As an agency our job is to service designers and press – I have seriously had to play fashion therapist to so many editors over the years because there is just too much to see, too many places to go and too many appointments to make,” he said. “There was a need for some relief and hopefully this will be the creative result of it.” – COVER MEDIA