Singapore fashion brand In Good Company might only be two and bit years old (it launched in December 2012), but it’s racing ahead with every collection it presents. Capsule 5 which was revealed on the opening night of Digital Fashion Week 2014 in Singapore, showed an almost perfect work and weekend wardrobe of clever separates and floaty dresses that will blend seamlessly into your work and weekend wear wardrobe with style and panache.

DFW 2014 In Good Company Capsule 5 DECOR 1Perfect smart casual looks from In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

The brand designed by Sven Tan and Kane Tan (not related), former designers for now-defunct Singapore fashion label alldressedup, has always had a very distinct aesthetic; wearable with an architectural and structured twist, comfortable but not sloppy with a side of resort-style sexy slip dresses.

Over the preceding collections that distinctive DNA has become stronger as the brand has gradually defined who its customer is. With the fifth collection on view it is easy to see why this is one Singapore fashion label that really does have the potential to blow-up internationally.

DFW 2014 In Good Company Capsule 5 DECOR 2In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

One of the things that really makes IGC stand out is its attention to developing its own fabrics; the technical skills of the designers have translated into brilliant answers to every working woman’s main dilemma – especially those based in steaming hot Singapore or similar regions and those who travel a lot. IGC’s fabrics are all machine washable. Yes, even the most seemingly delicate of silks can be chucked in the washing machine repeatedly and will come up looking brand new for what seems like forever.

DFW 2014 In Good Company Capsule 5 DECOR 3In Good Company’s famous washable silk dresses from Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

IGC has also created a very clever bonded cotton jersey fabric that looks and acts like neoprene – that oh-so-trendy must-have of every current designer right now ‒ but because it’s cotton it can be happily worn no matter the temperature plus its texture means there’s hardly ever a need to iron it even if you do wear it all day. The same technology was used to create a lighter version for tees, pleated skirts and dresses in the Capsule 5 collection.

DFW 2014 In Good Company Capsule 5 DECOR 4In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

As with its previous ranges, the Capsule 5 collection featured lots of neutral separates combined with neon bright pops of colour and one very simple print which was used to best effect in a black and white outfit.

DFW 2014 In Good Company Capsule 5 DECOR 5In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

The designers have also been thinking about what their customers need when it comes to easy-to-wear style and came up with the idea of combining fabric and cut to create what seems like a top and jacket but is in reality one piece. This worked best in the aforementioned black and white print look (pictured below), but in a shirt reminded me a little too much of those horrible school uniforms I wore with the fake white shirt sleeves attached to a fake tunic ‒ I’m sure you know what I’m talking about.

DFW 2014 In Good Company Capsule 5 DECOR 6In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

Still, on the runway this detail wasn’t enough to upset the flow of fabulously covetable and actually damn wearable looks; my entire front row of fellow fashionistas were taking pics on their smartphones not for reporting but as a personal shopping lookbook!

LIMITED EDITION JEWELLERY

DFW 2014 In Good Company Capsule 5 DECOR NECKLACE

There were also first looks at IGC’s newest accessories … You can pre-order the necklaces online. READ MORE: Grab exclusive jewellery pieces from In Good Company

The addition of IGC’s Mini Me looks for Mummy’s little girls naturally brought an audible “Awwww…” to the runway, but the new looks for Mummy’s little boys had the crowd almost on its feet with the sheer cuteness of the mini male models ‒ especially the one little boy who alternated between ducking his head shyly and looking around with an enormous grin on his face. Just too cute for words. I’m sure the mini female models were a bit put out being out-cuted by two little boys.

DFW 2014 In Good Company Capsule 5 DECOR KIDSEveryone go Awwww … Too cute for words kidswear from In Good Company Capsule 5 at Digital Fashion Week 2014. Images: Digital Fashion Week – VIILevent Photography

Overall the crowd was obviously excited by the collection; the buzz had them up off their seats and “die die must buy” conversations were everywhere. For the team at In Good Company it was a fabulous recognition of all the hard work they put in and justifiably deserved.

I’ve already ordered five looks … and that’s just the beginning.

You can pre-order the In Good Company limited edition jewellery collection from Capsule 5 at www.ingoodcompany.asia/collections/dfw and shop the brand’s current range at www.ingoodcompany.asia and at Tangs Orchard, Level 2. You can follow In Good Company on its Facebook page at www.facebook.com/ingoodcompany.asia, on Twitter at @igcasia and on Instagram at @igcasia

Digital Fashion Week 2013 runs until November 3, 2014, at the Singapore Design Centre, 111 Middle Road, Singapore 188969. All Digital Fashion Week shows will be televised live online at www.DigitalFashionWeek.com, www.facebook.com/DigitalFashionWeek, www.youtube.com/DigitalFashionWeek and digitalfashweek.tumblr.com. Follow Digital Fashion Week on Twitter at @DigitalFashWeek and Instagram at @DigitalFashionWeek for more updates.