Fashion

Ong Shunmugam snags top prize at Design For Asia Awards 2013

Singapore fashion label Ong Shunmugam brings home the Grand Award from prominent award ceremony organised by the Hong Kong Design Centre

Singapore womenswear label Ong Shunmugam has beaten more than 900 others from 19 countries to win the Grand Award at the Design For Asia Awards 2013.

Ong Shunmugam snags top prize at Design For Asia Awards 2013
Singapore fashion designer Priscilla Shunmugam of Ong Shunmugam wins the Grand Award at Design For Asia Awards 2013. PHOTO: ONG SHUNMUGAM

The award is given by the Hong Kong Design Centre to companies who help to increase the quality and vibrancy of life in Asia using design.

Entries are judged based on creativity, style, aesthetics, functionality, eco-friendly aspects, commercial success and international design trends.

Designer Priscilla Shunmugam, who is behind the three-year-old label, is known for her modern take on traditional Asian apparel such as the cheongsam.

The Malaysia-born Singapore permanent resident also incorporates textiles from Southeast Asia to support the industries in the region.

Past winners of the Grand Award include bakery Bread Talk, Gardens By The Bay, Shigeru Ban Architects and Chinese luxury label Shang Xia.

This article was first run in The Straits Times newspaper on December 20, 2013. For similar stories, go to sph.straitstimes.com/premium/singapore. You will not be able to access the Premium section of The Straits Times website unless you are already a subscriber. 

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