You might know her as a former member of popular K-pop group Girl’s Generation (or SNSD). But since her departure, Jessica Jung has carved a name for herself as a solo artist and as the founder and creative director of her own fashion label, Blanc & Eclare.
Blanc & Eclare prides itself for its clean, minimalist designs and their collaboration with Asian e-tailer Zalora continues this modern silhouette, “the Poppy bag has a clean silhouette and puts a modern twist on the classic bucket bag,” says Jessica. Their limited edition bag is named Poppy, after one of Jessica’s favourite flowers.
"I’ve always been inspired by my travel and by things that are beautiful and practical. I’m fascinated by bags that have interesting shapes. The Poppy bag is a well constructed bag that is both practical and pretty." - Jessica Jung
The faux leather bucket bag has a timeless design, and is available in six shades. Lilac, pink and white shades make reference to the colours of the poppy flowers, while the other three colours are neutral tones (black, brown and nude) that form the foundation of any bag collection.
The partnership allows Jessica to tap into the Southeast Asia’s growing online commerce market, while providing Zalora with quality products to satisfy style-savvy consumers and fans in the region.
Are you excited for this collaboration? The Poppy bag is exclusive to Zalora and goes on sale on their website and app from 26 October from 4pm. Better set that alarm as we predict that the bag will be a hot favourite.