Together with the Visual AIDS Foundation, Loewe has launched a project combining fashion and art to raise the awareness of Aids.
Conceived by the Spanish fashion house’s creative director Jonathan Anderson, the project honours the legacy of the late American artist, writer, filmmaker and Aids activist David Wojnarowicz, whose controversial works in the ’80s served to confront the injustices faced by Aids sufferers at the height of the epidemic in America.
For the project, four of Wojnarowicz artworks created between 1982 and 1990 were selected and printed onto cotton crew neck t-shirts, with less than 400 pieces per design available worldwide. Priced at $150 each, the collection has launched yesterday at Casa Loewe Paragon (#01-11/12). All proceeds from the sale of the shirts will go to Visual AIDS, an organisation founded in 1988 to preserve and promote the work of HIV-positive artists and assist artists living with HIV or Aids.
This project also coincides with an exhibition by the Loewe Foundation, featuring the works of Wojnarowicz and his mentor Peter Hujar. If flying to the the brand’s Gran Via store in Madrid to view the exhibition is not an option, check out some of the works below: