If you haven’t heard of Shentonista, we’re more than happy to keep you in the know as succinctly as possible – they snap pictures of stylish real people (none of that influencer business here) who frequent the CBD. But just like the stylish people they capture, the people behind Shentonista aren’t too shabby themselves.
Take founder Darren Lee for example, he’s perpetually in a three piece (hey Darren, send us tips please. You know where to find us) and in colourful socks which is the premise of their collaboration with Acre, a multi-disciplinary design office. He said: “There was a sense among the team that we were always creating the intangible, and we wanted to make something physical we could call our own. Being a street style website, and having created projects for a number of fashion brands through the years, we naturally wanted to create something like an accessory, or a piece of apparel.”
Each sock draws inspiration from two sources – the first from flannel pyjamas (what else would you honestly wear on a lazy day off) and the second, from the design of old handkerchiefs that our fathers and grandfathers used to wear. Each pair is also produced by cult-cool store Supermama who schlep the process to craftsmen in Nara, Japan. If you need proof of their street credit, simply google Nara Sock Production – results will prove that the city is the largest sock-production area in Japan.
“The launch of Patches has been a rewarding experience for UNIFORM and Shentonista, and with the response to our first foray into product design being so encouraging, we hope for more of such collaborations in the future.“
Shop the socks today ($24.90 for a pair) by clicking here.