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Japan's coolest chick Kiko Mizuhara is now the face of Coach

Besides fronting the all-American brand, the model-meets-actress has now designed a very limited edition bag


You don’t have to be a Japanophile to appreciate the many great things the Japanese have brought us – cosmetics, clothing, cuisine and…Pokemon.

But for those who’re obsessed with Kiko Mizuhara (aka the Norweigian Wood actress, the girl who has dated G-Dragon, the girl who inspired some of us to go for a bob haircut and the list goes on), she’s now the face of American brand Coach and has her very own bag.

“I am so excited to join the Coach family. I love the cool, optimistic spirit of the brand and cannot wait for my fans to connect with Coach in a more intimate way through our partnership.” - Kiko Mizuhara

The Signature Charlie bag, a carryall tote has been specially personalized with her using the Coach Create service – a service that allows you smother your bag in the house’s whimsical charms.

Hers has leather tea roses and semi-precious stones around a moon souvenir pin but for those who want it more rugged, you can add skulls, numbers or cactuses.

Just remember to ask your sales service staff nicely.

The Kiko Mizuhara x Coach limited edition Signature Charlie bag is only available in Japan but stay tuned for more – she’s slated to front the brand’s upcoming Fall’18 campaign next month.