Italian fashion powerhouse Gucci has been the latest luxury brand to announce that they will no longer be using fur in their products starting with its Spring 2018 collection.
During an interview with Business of Fashion, the brand’s CEO, Marco Bizzarri said that the decision was made because he felt that fur was a little out-dated. He added, “creativity can jump in many different directions instead of using furs.”
Since joining the movement, Gucci has also become a member of the Fur Free Alliance, an international union of organisations that pledge against the exploitation and killing of animals for fur.
Here are five other designer labels that have made the jump from real fur to faux fur.
Photo: Giorgio Armani
Giorgio Armani is another high-end fashion house that has pledged to stop using fur as of their Fall/Winter 2016 collection. CEO Giorgio Armani stated that the advancement of technology has provided alternatives to the usage of fur.
American fashion brand, Calvin Klein, was one the first few brands to cease the use of fur in their products. This came after People for Ethical Treatment of Animals (PETA) supporters invaded Calvin Klein’s offices and defaced it with spray-painting of “kill animals” and stickers that said “fur hurts” in 1994.
Vegetarian Stella McCartney, a vocal supporter of animal rights and PETA did not even like to use faux-fur in her products. She took a chance and revealed a collection of fake fur coats during her Fall/Winter 2015 presentation.
The choice to delve into fake fur came as she realised modern fake fur looked very similar to real fur and that no one can tell the difference between them anymore. She even talked to young women and noticed that they weren’t interested in real fur. Even then, the designer did not want to risk it and included “fur free fur” labels on visible areas of the coat, such as the wrist.
Tommy Hilfiger, founder of the brand with the same name, decided to drop fur from his collections in 2007. He made the decision after an encounter with PETA’s vice president, Dan Matthews, at Pamela Anderson’s wedding.
Renowned British fashion designer, Vivienne Westwood, renounced the use of fur in her collections after a meeting with PETA members. During the meeting, Vivienne watched a video of how animals were captured in steel traps for their fur. She then allowed PETA Europe to donate her last fur collection which consisted of rabbit-fur bags to wildlife sanctuaries, that will be used to comfort orphaned animals.