Back in July 2017, H&M revealed that they will be partnering with British label Erdem for their next designer collaboration. Famed for his antiquated florals resplendent in dreamy English romance and fine needlecraft, we predicted that designer Erdem Moralioglu’s collaboration with the high street giant would be full of wildflower meadow dresses and feminine silhouettes - and we weren't wrong.
Arriving in stores on November 2, a teaser of the collection was released with a lookbook that showcased the opulent vintage-inspired pieces in their full glory — with narrative-rich imagery and dreamy surrealism.
L — R : Floral Blouse, $219; Leather Bag, $179; Floral Trousers, $179; Coat, $299; Handbag, $399; Plaid Skirt, $139; Lace Blouse, $179; Earrings, $64.95; Leather Heels, $299
The collection does not lack in rich details and delicacy, which translate into the perfect makings of century-spanning heirlooms. An off-white guipure lace blouse is held at its collar by a black grosgrain trim while a multi-coloured floral jacquard fabric takes shape as a fitted coat. An antiquated croc-print frame handbag (the centerpiece of the whole collection, if you ask us) sits decorated with jewels as an allusion to uncovered photos of Erdem's mother in the 60s.
L — R: Sequinned Dress, $349; Plisse Dress, $219; Snowdrop Dress, $399; Lace Dress, $449
It’s safe to say that the floral-dominated dresses from the collection do not disappoint. Sunray plisse dresses stood dreamlike with a whimsical energy amongst extravagantly pleated georgette high-necked dresses and snowdrop jacquard ball gowns. Whether the gowns were decked intricately in sequins, lace or ruffles, the message here is clear: Erdem loves his florals — and so, through this collection, we embrace them too.
L — R: Leather Boots, $299; Mohair Sweater, $139; Floral Skirt, $249; Wool Blazer, $349; Wool Jacket, $249; Silk Scarf, $94.95; 2-pack Socks, $54.95
This Erdem x H&M collection does not fall short in the office wear department as well, thanks to immaculate tailoring of neat herringbone melange blazers and plaid wool boucle jackets with raw edges. The versatile range of enchanting new pieces contain everyday essentials that your 9-5 capsule wardrobe is dying to meet.
As with all designer-high street collaborations, this one’s bound to sell out. We’ll race you to the start of the queue come November 2!
Erdem x H&M collection, $54.95 - $399. Available at H&M Orchard Building and H&M ION Orchard, as well as online at hm.com from November 2 onwards.