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Logomania gets a luxury update with Fendi’s new capsule collection

Fendi Mania is a street culture inspired drop that is in collaboration with Instagram artist @hey_reilly

fendi mania capsule collection

Photo: Fendi

Despite being a ‘90s trend, logomania has been receiving a lot of love in the recent fashion seasons - even Italian luxury brand Fendi is on board.

In collaborative with Instagram artist @hey_reilly and creative directors Karl Lagerfeld and Silvia Venturini Fendi, Fendi Mania is the brand’s take on logomania that fuses influences from street culture, art and music.


fendi mania capsule collection

Photo: hey_reilly/Instagram

Scroll through his Instagram feed and you’ll see how playful Reilly’s work is. It is no wonder that the Italian luxury brand had decided to work with him as his whimsical works parallel Fendi’s fun and free-spirited DNA.

One of the key highlights born from this creative marriage is the new take on the Fendi logo. First appearing on the fall/winter catwalk, the logo is worked into this capsule collection and is finally available in stores here in Singapore at Fendi’s Marina Bay Sands, Ion Orchard and Ngee Ann City boutiques, to be exact.  

If you’re looking to go matchy-matchy with your loved ones you can too as this drop is available for men and children as well. Here’s what you can expect to find in stores now.