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8 stores that might make Funan the next fashion hotspot

Whether you’re shopping for a new work dress or a weekend playsuit, these brands have got you covered. Best of all, they are all under one roof

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The newly revamped Funan might no longer be a digital mall focused on IT. But that just means the refurbished mall is ramping up in other areas, from food to entertainment and of course, shopping. As a matter of fact, there are plenty of cool things to see and do at the shopping centre.

But we want to talk about their fashion offerings, because what would a mall be without them? Funan’s array of fashion labels — ranging from Love, Bonito and All Would Envy to Carrie K and The Form — show that the mall is going beyond the usual suspects, with brands that are youthful, unique and stylish. For some, their store in Funan would be their largest, first, or flagship. Below, we’ve scoured eight labels that will be opening shop in Funan and why we’re excited for them.


1. Love, Bonito

Love, Bonito is one of the most recognisable homegrown fashion labels. And the blogshop-turned-formidable fashion brand is continuing its success with the opening of its third boutique in Singapore in Funan. If you thought that its other two stores in 313@Somerset and JEM were big, well think again: The Funan boutique is said to be its largest ever, covering over 6,000 square feet. Also new at this store are two spacious VIP rooms with wheelchair and pram priority access, as well as an on-demand book-a-stylist service for a more thoughtful and personalised shopping experience. What’s more, its Funan store will offer a greater assortment of sleek, office-friendly styles to cater to the working women in the vicinity. Looking for an #ootd spot? Its store boasts a ‘fashion runway’ that makes use of Augmented Reality (AR) — think field of flowers and more — and Facebook filters to create a one-of-a-kind backdrop.



2. All Would Envy

All Would Envy is a place for ladies who can’t get enough of colours and prints. Priding itself on creating stylish apparel that would make the wearer feel confident without burning a hole in the pocket, the online label will be opening its first physical store in Funan since launching in 2013. Here, fans would be able to touch and try the label’s vibrant and artistic pieces before making the purchase. Our current favourites are the Zoya Forest dress, the Tyrese rainbow stripes midi dress and the Horizon midi dress in Twilight for their unique pattern and colour combinations. But if you’re a minimalist at heart or love solid colours, fret not, because the brand also offers simple yet elegant pieces in its range.



3. Carrie K.

Local jeweller Carrie K. is known for its unique and modern take on the classic pearl jewellery. Its Funan store will be its flagship atelier and is also another spot where you can get its newest Icon jewellery line. Inspired by the bicentennial celebrations in Singapore, the Icon line was launched in May earlier. In addition, if you and your partner are having difficulties picking out gifts for each other or other loved ones, Carrie K. is introducing its Little Birdie service. It is a bespoke gifting service where the brand can recommend you pieces from its repertoire to match the fancies of the receiver. This service will definitely be much appreciated come Valentine’s Day, Christmas or birthdays.



4. The Form

Did you know that only 20 per cent of your wardrobe gets worn most of the time? To combat the wear-once-and-throw issue, local fashion label The Form, which turns one in July, aims to encourage more wears with evergreen and sophisticated designs that are created with quality materials. Pieces from this brand, ranging from tops and bottoms to jumpsuits and dresses, sport clean lines, neutral hues and minimal embellishments, and are best suited for those who prefer a more minimalist approach to their style. Funan will be the location of this e-tailer’s first concept boutique and would allow patrons to try on its pieces. That’s not all: The Form will launch a new collection that will be exclusive to its physical store for one month.