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Cult sunglasses label Retrosuperfuture launches SG webstore

This Italian brand built its cool on being a sort of fashion oxymoron: having one eye on the past and the other streaking ahead. Now, that cool is more accessible at its first Asia-exclusive webstore here
 

Photo: Instagram / @retrosuperfuture

 

Just 11 years ago, the eyewear industry wasn't what it is now. In Daniel Beckerman's words, it was "pretty boring", and lacking colour and imagination. Seeing that he could make a difference, the Italian started Retrosuperfuture in 2007 for the kind of eyewear he wanted to wear and see: sunglasses in classic shapes and unfamiliar colours - uncommon at that time.

 

Photo: Instagram / @retrosuperfuture

 

The first few styles, and subsequent ones, which were categorised under the Super brand, set the foundations for today's bold eyewear trends. "We disrupted the industry and started a trend, which even more established brands like Ray-Ban hopped on to," says Beckerman.

As in the case of every industry, once something has legs, more will follow, allowing consumers to get used to the new norm. This has helped Retrosuperfuture to continue pursuing its calling to offer "even more extravagant and fun designs" - and be one of the first to introduce collaborations with celebs, designers and other brands (among them are MSGM, Russian designer Gosha Rubchinskiy, Pigalle, and the Andy Warhol Foundation).

 

Photo: Instagram / @retrosuperfuture

 

The only area the brand doesn't push the envelope too much is in its glasses (called Opticals), which are in more classic styles and are lighter and thinner, because they are worn daily and for long hours. 

All Retrosuperfuture eyewear is also handmade in Italy with parts from the best manufacturers, like Carl Zeiss and Barberini for lenses.

 

Photo: Instagram / @retrosuperfuture

 

Buy them at retrosuperfuture.sg, the brand's newly launched Asia webstore which offers a wider range of styles made for Asian faces as well as free shipping and returns. $250-$400.

 

ALSO READ: THE BUSY GIRL'S GUIDE TO EVERY STYLE OF SUNGLASSES (AND WHAT SUITS YOUR FACE SHAPE BEST!)

 

This story was first published in the September 2018 issue of Her World.