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7 American labels we wished had brick-and-mortar stores in Singapore

Shipping restrictions, sizing guesses, and delivery delays - sometimes we just want things physical

Raise your hand if you love online shopping as much as we do. After all, scrolling through webpages in the comfort of our beds while dressed in pyjamas means we don’t have to spend time walking around while lugging our spoils.

However, shopping in a physical store has advantages that online shopping simply cannot provide. Take American lingerie label Victoria’s Secret for example. If you couldn’t enlist the help of a sales staff to advise you on how best to pick the most suitable bra size and fit, you’d probably be doing a lot of guesswork at home with a measuring tape while trying to figure out the sizing guide. The brand was well aware of that — which is why it opened its two-storey flagship store at Mandarin Gallery in 2016.

Besides, shopping in a store provides you with a tactile experience that you can’t get anywhere else. Sometimes, we really need to visually eyeball the piece, not to mention run our hands through it to assess the garment for quality. And of course, nothing beats trying the piece on for a proper fit as well, before you make your purchase.

In light of the upcoming American Independence Day — a.k.a the Fourth of July — and the reasons we’ve mentioned above, we’ve rounded up seven brands we really want a physical store in Singapore, stat


1. Patagonia


Catch of the day. Provisioning at Nankoweap camp.⠀ Photo: Amy Martin⠀

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Here’s something for all the outdoor fanatics and adrenaline seekers. Patagonia was founded in 1953 by Yvon Chouinard, an avid rock climber, who created equipment necessary to help with the ascent. Now, Patagonia is known for its extensive range of clothing and gear to get you sorted, whether you’re going hiking into the forest or scaling mountains and glaciers. Reflecting the beliefs of Yvon, the label is also heavily committed to environmentalism. In particular, it has an initiative called Worn Wear, where you can trade in certain Patagonia pieces that you don’t want to wear anymore at its stores for credit. The items will then be cleaned and resold. This aims to reduce the amount of clothing that gets thrown into landfills and extends the wear of each piece before it becomes obsolete.


2. Supreme


Supreme®/Jean Paul Gaultier®. 04/11/2019

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A firm favourite amongst street style enthusiasts, Supreme’s popularity has exploded since its inception in 1994 by English businessman and fashion designer James Jebbia. With its distinctive red logo, Supreme was created for skateboarders with influences of youth, hip hop and rock cultures. The brand continues to have a cult following with its pieces and collaborations — including the one they had with French luxury label Louis Vuitton back in 2017 — selling out almost immediately. Having a piece of Supreme in your collection instantly ups your street cred and cool factor, and we sure can’t wait to get our hands on them if they even open a store in Singapore — although we’ll probably have to queue hours for them.


3. Everlane

For those who favour a simpler, minimalist silhouette, Everlane is the answer for you. Created in 2010 by Michael Preysman, who went to Carnegie Mellon, and Jesse Farmer, a software engineer, Everlane takes the everyday basics — from T-shirts and sweaters to denim jeans and shoes — and makes them better. How? Everlane only engages with factories that have passed its stringent ethical check, which includes criteria such as fair wages, acceptable work hours and environmental standards. Everlane doesn’t follow trends, rather it creates evergreen pieces that are meant to stand the test of time (and wear). In addition, the brand aims to be as transparent as possible. For example, Everlane breaks down the cost of every item and affords you glimpses into the factories it works with. It’s no wonder then, that Duchess of Sussex Meghan Markle, actress Angelina Jolie and model Gigi Hadid are fans.