Youtube – Saint Laurent Spring-Summer 2014 ©Youtube – (

The Parisian luxury brand Saint Laurent has released its latest advertising campaign, once again photographed in the distinctive black and white style of creative director Hedi Slimane.

Shot in Los Angeles this November, the latest campaign by Saint Laurent shows off the brand’s Spring Summer 2014 collections and stars models Natalie Westling and Nastya Sten who both walked in the label’s last runway show. The two girls were joined by newcomer Jeff Fribourg, a young filmmaker and photographer.

It’s an interesting move away from the established celebrity musician faces (which include Courtney Love, Christopher Owens, and Marilyn Manson) who have appeared in past campaigns, with a new focus on more unknown faces.

When it comes to the music nothing’s changed though. As usual Slimane has indulged his penchant for a youthful rock ‘n’ roll vibe, and the soundtrack was provided by Los Angeles band Cherry Glazerr, with their song “Teenage Girl”. – AFP RELAXNEWS