Marc Jacobs Spring-Summer 2014 Advertising Campaign image, featuring Miley Cyrus ©Marc Jacobs

Marc Jacobs has picked Miley Cyrus as the face of his Spring Summer 2014 advertising campaign.

The New York City-based designer certainly knows how to get attention! Styled by Katie Grand and shot by David Sims, the pop star appears alongside models Natalie Westling and Esmerelda Seay Reynolds on a stormy beach set in the new photos, which were revealed by the campaign star and the stylist via Instagram.

It’s not such a surprise. Cyrus has previously worked with Marc Jacobs on the “Protect the Skin You’re In” campaign, but the ads do mark a move away from the brand’s usual advertising look, and are the first fashion campaign for the brand without visuals shot by German fashion photographer Juergen Teller.

“I have worked with Juergen for years and love him as an artist,” Jacobs explained to WWD. “He just didn’t want to shoot her.” – AFP RELAXNEWS