A fair number of Singapore socialites and fashionistas turned up on Thursday, November 15, 2012, to indulge in bespoke Grey Goose vodka cocktails, hors d’oeuvres and to see some bespoke fashion and jewellery from three up-and-coming Singapore designers.

Opening the fashion portion of the event was Singapore jewellery Carolyn Kan’s Carrie K. Artisan Jewellery (pictured below); worn with panache by both male and female models, the pieces  from her Heavy Mettle collection were rendered up in a kind of steampunk ensemble; an unexpected way to display jewellery. For those who weren’t seated close enough for a good look however, there was a Carrie K. booth displaying the pieces from the show.

Grey Goose Guild 2012 fashion event DECOR CARRIE K

Second up was Singapore fashion designer Priscilla Shunmugam’s label Ong Shunmugam (pictured below) known for its mix of east and west aesthetics; Ong Shunmugam was one of two Singapore labels to show in Paris this year at a special off-list showcase during Paris Fashion Week Spring Summer 2013.

Grey Goose Guild 2012 fashion event DECOR ONG SHUNMUGAM

Closing the show was the first viewing of brand new menswear label, ironically named Menswear Menswear (pictured below), from Singapore-based creative director Zin Cattell. A fresh take on classic menswear tailoring, the unlined jackets, fitted trousers and high-thigh cut city shorts – particularly a chrome silver pair – had the crowd yelling in excitement; although that could have been for the hot guys in the hot shorts.

Grey Goose Guild 2012 fashion event DECOR MENSWEAR MENSWEAR


All in all this year’s event for the Grey Goose Guild showed just how wide and varied is the fashion talent in Singapore. Each label was distinctly different with each designer having something very personal to say; there was no central defining theme outside of the odd nod to Grey Goose perhaps in the choice of a colourway or two.

This, however, is what is beginning to make the Singapore fashion scene a lot more exciting; there’s always something to suit, no matter what your taste.

The Grey Goose Guild 2012 fashion event was held at Alkaff Mansion on Thursday, November 15, 2012. For more information about The Grey Goose Guild, go to www.facebook.com/TheGreyGooseGuild; for more on Grey Goose vodka, go to www.greygoose.com. For more information about Carrie K. Artisan Jewellery, go to www.carriekrocks.com; for more on MENSWEAR MENSWEAR, go to www.menswearmenswear.com; for more information about Ong Shunmugam, go to shop.ongshunmugam.com.