Confectionery giant Mars Inc. has announced plans to cap the calorie content of a portion of its chocolate brands to 250 calories or less.
In an interview with trade website just-food.com this week, the chocolate giant, whose brands include Mars bars, Twix, M&M’s, Snickers and 3 Musketeers, said it will be limiting the amount of calories in its chocolates as part of its global ‘Principles in Action’ program.
Among some of the company’s key targets are not making chocolate bars that exceed 250 calories per portion by the end of 2013 and reducing sodium levels in all Mars food products globally by 25 percent by 2015.
Mars food brands include Uncle Ben’s and Asian line Suzi Wan. Currently, a full 58g Mars bar contains 260 calories and 9.9g of fat. Details were scarce on how the company plans to achieve this overhaul, whether it be from reformulating recipes or repackaging products.
Meanwhile, American chocolate brand Hershey’s says it’s planning new product launches this year including chocolate with almond pieces, Rolo Minis and Rainforest Certified Hershey’s Bliss. — AFP RELAXNEWS