L-R: Celine, Salvatore Ferragamo and Burberry


If you have been keeping tabs in the last two years, you may have noticed that creative directors at some of the biggest fashion houses have been shuffling around like cards in a deck.

But if you haven’t, here’s a recap: Riccardo Tisci stepped down as CD of Givenchy after 12 years in February 2017, then joined Burberry in March 2018.

Phoebe Philo announced her departure from Celine in December 2017 after a decade at the brand (with no word on her future plans – to the dismay of her loyal Philophiles), and was succeeded by Hedi Slimane in January 2018, who left Saint Laurent in 2016.

While at Salvatore Ferragamo, Paul Andrew was named womenswear CD in October 2017, after just a year as the brand’s women’s footwear design director. And in the menswear department, Virgil Abloh joined Louis Vuitton as artistic director in March 2018, succeeding Kim Jones, who went over to helm Dior Homme.


L-R: Celine, Burberry


And with new creative heads, changes – big and small – are already underway at the brands. Some of the more prominent changes are tweaks to familiar brand logos, or even new monograms created altogether for the brands.

Here’s our round up of the all the new logos and monograms launched since 2018:


1. Celine


Photo: Celine


One of his biggest moves at Yves Saint Laurent was to rebrand its RTW line to Saint Laurent – dropping Yves – when he joined the house in 2012. And in his new role at Celine, Hedi Slimane has similarly given the brand an overhaul – starting with the logo.



A post shared by CELINE (@celine) on


After wiping Celine’s Instagram account clean, he launched its new accent-less logo on September 3 last year, which pays homage to the brand’s archive logo from the ’60s.


2. Burberry



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Under the directions of Riccardo Tisci, art director and graphic designer Peter Saville (who designed that iconic Joy Division album cover) was commissioned to create both a sleek new logo and a monogram for the British brand.



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The new logo did away with serifs and the equestrian graphic, replacing it with a punchy “Burberry London England” in all caps. The monogram, with interlocking T and B alphabets, was inspired by the initials of founder Thomas Burberry.


3. Salvatore Ferragamo


Photo: Salvatore Ferragamo


At Salvatore Ferragamo, Paul Andrew joined forces with menswear CD Guillaume Meilland to develop a new monogram with the Italian brand’s signature Gancini motif.


4. Furla



While Furla has no new creative director, it gets a new monogram that incorporates the initial “F” of its founder, Aldo Furlanetto, and is designed to resemble an Italian coat of arms.


A version of this story first appeared in the January 2019 issue of Her World.



Which is your favourite new logo or monogram?

Celine’s Logo
Burberry’s Logo
Burberry’s Monogram
Salvatore Ferragamo’s Monogram
Furla’s Monogram