Here are our favourite cult label tee brands

by Valerie Wong  /   April 23, 2020

It’s tee time!

Arguably the uniform of the youth, the humble T-shirt’s versatility and gender-accommodating silhouette has lent it an undeniable enduring appeal. No longer confined to casual wear or fast fashion, it is now making more appearances on runway shows of luxury labels such as Burberry and Chloe, and taking centre stage at independent cult labels. Here, the top runway looks and cult brands that streetwear enthusiasts would approve of.


Founded by American designer Virgil Abloh (aka artistic director of Louis Vuitton), this is the It brand that everyone wants a piece of, with its high profile collaborations (Nike, Heron Preston, Jimmy Choo) and celeb fans (Kendall Jenner and Kanye West). The streetwear label is known for its graphic and logo-heavy designs.

Available at #01-01, 268 Orchard Road, and #01-03/03A Paragon


Established in 2014 by professional skateboarder Alex Olson, the brand draws inspiration from ’70s subcultures such as hippies and the Studio 54 disco club scene. The name is a nod to 70’s style icons Bianca Jagger and Olivier Chandon de Brailles. Its cool vintage vibe is bang on trend right now, with its signature “Lover” slogan design spotted on American model Sofia Richie and rapper Wiz Khalifa.

Available at Dover Street Market Singapore

The current poster child for baggy dressing (think oversized tees in shocking colours), Billie Eilish is a force to be reckoned with, not just because she bagged five Grammys at 18 years old, but also because her distinct aesthetic had Pierpaolo Piccioli of Valentino specially design this look for her.


Gender-neutral label Doublet was founded in 2012 by Japanese designer Masayuki Ino, winner of the 2018 LVMH prize. We love its cheeky T-shirts with an interactive twist. For instance, its special Year of the Rat tee (a collaboration with Dover Street Market). It features a rat embroidery design that can be unravelled to reveal an ox – the zodiac animal of 2021.

Available at Dover Street Market Singapore


Founded by Paweł Eibel and Michał Kozłowski, the Polish streetwear label is known for its predominantly black and white DIY aesthetic. The duo see the T-shirt as an art medium to express post-punk subculture and skateboarding culture. The best part, it’s cool yet affordable: Prices range from $70-$90, despite its designs being donned by the likes of Kihyun of K-pop boy group Monsta X.

Available at Dover Street Market Singapore