Fashion

London Fashion Week SS14 trend report: Florals

Flower power ruled at London Fashion Week with designers like Christopher Kane, John Rocha and their compatriots showing blooming Spring Summer 2014 collections
 


Left: Temperley London, Right: Mulberry

Florals are an evergreen trend for the Spring Summer season. There’s just something about the arrival of spring that evokes picturesque landscapes of fields filled with flowers – just like a scene out of a Disney film.
 
The trick is to re-invent this perennial print into something refreshing each season. Alice Temperley, the English designer known for her pretty fairytale creations, filled a billowing drop-waist maxi skirt with orchids. Paired with a black laser cut sheath top, the look was chic instead of saccharine sweet.  
 
The house of Mulberry went matchy-matchy with a daisy-wallpaper jacquard print for a two-piece outfit while John Rocha opened his show with red roses appliqued across a tank dress with a matching hat – a dramatic entrance indeed.


Left: John Rocha, Right: Christopher Kane

But of course, Christopher Kane had to change the way we viewed florals. By slicing flowers right down the middle, he presented the cross-section of flowers with their reproductive organs highlighted on a casual sweater, what looks like being the “next big thing” in sweatshirts – the Kenzo tiger better watch its back.
 
Florals seen at: Mulberry, Christopher Kane, John Rocha, Matthew Williamson, Vivienne Westwood, Temperley London

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