You know you are moving up in the world when a fashion legend like British journalist Hilary Alexander deigns to attend your event. For the first time the front-row regular will be at a Southeast Asian fashion week when she attends Digital Fashion Week Singapore 2014 (DFW 2014).

Legendary fashion journalist Hilary Alexander to attend Digital Fashion Week 2014 HILARY ALEXANDER

Alexander (pictured above) was the fashion director of the Daily Telegraph newspaper and after 30 years sitting front row at New York, London, Milan and Paris fashion week shows and hundreds of articles dissecting the trends for the rest of us, she was awarded an OBE for her services to fashion journalism.

During her career Alexander has interview everyone from the late Alexander McQueen to the leading lights of the fashion world including Karl Lagerfeld, John Galliano, Miuccia Prada, Donatella Versace, Jean Paul Gaultier, Giorgio Armani and Marc Jacobs. Although she officially retired in 2011, Alexander has remained connected to the international fashion industry and was also recently appointed as a fashion consultant for Marks & Spencer’s Per Una range.

Legendary fashion journalist Hilary Alexander to attend Digital Fashion Week 2014 HILARY KATE MOSSLegendary fashion journalist Hilary Alexander with fashion icon Kate Moss. Images: Digital Fashion Week

Singapore-based Digital Fashion Week was launched in 2012 as the first “shoppable live streaming fashion week” in partnership with Google, YouTube, the British Council and supported by Design Singapore Council. The concept is based on enabling young fashion brands to be showcased globally via its online “live-streaming” of the runway shows.

Probably its largest claim to fame so far was the coup of getting her majesty Queen Naomi Campbell to walk the runway for Singapore fashion label Zenchi in 2013.

DFW 2014 will feature a “cultural dialogue of ‘European Exchange’” in conjunction with its ongoing relationship with British Council and its “aim to create international opportunities for the people of the UK and other countries and through the power of the arts build trust between them worldwide” says Sarah Meisch Lionetto, director of arts, British Council Singapore.

While I’m not entirely sure what that means regarding who the featured designers might be, the attendance of such a fashion industry legend will be either boon or bane for the Singapore designers showing depending on the quality of their work. We can only hope that the brave will step up and prove their worth.

Digital Fashion Week Singapore will run from October 31 to November 3, 2014. For more information about DFW, go to You can follow the event on YouTube at; Twitter at @DigitalFashWeek; Google+ at and on Instagram at @DigitalFashionWeek. The official hashtag is #DigitalFashionWeek.

If you’re interested in signing up your fashion brand for DFW 2014, there are two categories ‒ The Catwalk Space and The Showroom Space ‒ but you need contact the DFW Creative team at before May 31, 2014, if you want to get on the schedule.