Photos: Harper’s Bazaar

Impressing the judges with her Freaks by Kelly Vallerie collection, LaSalle College Jakarta graduate Kelly Vallerie took home the Harper’s Bazaar Asia NewGen Fashion Award 2019 on Wednesday night (Oct 30). 

By clinching the top prize of this regional competition that seeks out and nurtures new talent from across Asia, the 23-year-old was awarded a master’s degree scholarship in Fashion and Luxury Brand Management from Istituto Marangoni (at its Paris, London, Florence or Milan campus), a spread in Harper’s Bazaar Singapore, Indonesia, Thailand and Vietnam, and a cash prize of $10,000.

“Be yourself, and be original!” said Vallerie. “Life is full of learning [opportunities] and surprises. I believe if you put your heart and soul into what you love, your hard work will be [rewarded].”

Runners-up Le Hoang Son from Vietnam and Rena Kok from Singapore each walked away with a short-course scholarship at Istituto Marangoni.

“Kelly truly embraces what consumers are looking for in design and fashion: an appreciation for the environment, and a true sense of self and authenticity, coupled with craftsmanship and originality,” said Kenneth Goh, editor-in-chief of Harper’s Bazaar Singapore. “Her ingenious transformable designs allow you to inject your own personality and style into the clothes through your personal interpretation of her multifunctional fashion. By engaging with local artisans and encouraging sustainability through using off-end fabrics, Kelly is what I would call a designer for the 22nd century; she is so deserving of the win this year.” 

This sixth instalment of Harper’s Bazaar Asia NewGen Fashion Award was a collaboration with Swarovski and supported by Zalora. A total of eight designers from Indonesia, Singapore, Thailand and Vietnam presented their Swarovski crystal-studded collections in the presence of over 350 guests, including celebrities such as Fiona Xie, Iman Fandi and Andrea Chong.