From The Straits Times    |

American singer Ke$ha (left) does seem to have an affinity with telling the time. Her 2010 chart-topper, ‘Tik Tok’, turned her into a platinum-selling global superstar overnight. Now the pop star can add the title of ‘Designer’ to her resume, with the launch of her two designs for Casio Baby-G.

Ke$ha’s two designs (pictured below) are vastly different. The BG5600KS-7 model ($137) is a red, white and blue ode to the USA.

In contrast, the BGA200KS-1E model ($147) captures the wild-child singer’s rebellious spirit with its leopard-printed watch face and black resin strap. Both watches are engraved with the signature ‘Ke$ha’ logo.

“In creating my red, white and blue watch, I was obviously inspired by the American flag because it’s a recurring theme in my aesthetic, but also represents freedom of speech, a right I passionately exercise in my life and in my music,” said Ke$ha.

“Leopard print is another recurring theme in my look, which I like to wear because it brings out my animal inside. I hope when people wear my watches they’re reminded to express themselves always and never lose the animal inside themselves,” the pop star added.

According to Ke$ha, her love for design wasn’t conceived overnight. “I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes,” she said.

“This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single ‘Tik Tok’ on a Casio keyboard.”

If the design aficionado decides to her launch own Casio keyboard designs, we’re pretty sure they’d be instant hits, too.

The Ke$ha Baby-G watches are available at all Casio G-Factory stores and authorised dealers.