Karl Lagerfeld’s affordable capsule collection KARL is set to launch globally January 25 with a string of events in Paris, New York, London, Berlin and Sydney.
As part of a collaboration with global online retailer net-a-porter.com, pop-up shops will be unveiled in the five cities, and consumers can shop the line by using the Net-a-Porter KARL app and scanning products via the iPhone or iPad2.
For details on exact shop locations and opening times visit http://www.net-a-porter.com/Content/KarlEvents.
There will also be a special appearance by the designer himself January 25 at Place Saint-Germain-des-Prés in the French capital, with Lagerfeld set to open a mysterious cube that appeared last week to reveal previously unseen film footage and other surprises.
Customers unable to visit the stores can get involved in the launch celebrations via net-a-porter.com, where the full collection will go on sale and exclusive video footage of Lagerfeld will be available.
Available for only four weeks and with prices beginning at £20 (€24), KARL at Net-a-Porter comprises over 70 pieces including dresses, pants, T-shirts, shoes and bags.
After collaborations in 2011 with American department store Macy’s and beauty giant Sephora, this year is set to be an equally busy year for the Chanel and Fendi creative director.
As well as unveiling his Chanel haute couture collection January 24 and KARL January 25, appointments will begin January 27 in the French capital for his new 300-piece Karl Lagerfeld Paris collection, which WWD reports as being priced from $300 to $2,500 and having an “advanced contemporary” edge.
