CL from 2NE1 stars in this super trippin’ fashion film from On Pedder. Image: On Pedder
We do love a good fashion celebrity tie-up – and this particular collaboration is making us dizzy. Featuring South Korean singer-rapper-fashionista CL from girl group 2NE1, this is one trippy fashion video that we can’t stop re-watching.
Created in collaboration with multi-label shoe and accessory retailer On Pedder, the video is all abuzz with static and psychedelic imagery, under the direction of French video artist Laurent Segretier and Korean art director Junu Ahn.
CL from 2NE1 in On Pedder fashion film, featuring the designer threads of Kenzo Spring Summer 2014. Image: On Pedder
The very psychedelic fashion video features CL moving and grooving to the opening of the latest 2NE1 track “Mental Breakdown”, all while clad in Kenzo threads plus the latest shoes and accessories from Nicholas Kirkwood, Sophia Webster, Saint Laurent and many more.
Don’t be surprised if you find yourself clicking on “replay” more than once; you’ll be hard pressed to spot all of the designer references in one viewing alone, plus the new 2NE1 hit is truly a growing earworm.
To stop you from obsessively pressing pause and play at practically every second, we’re sharing photos of some of the key looks as seen on CL, plus the behind-the-scenes images of this fashion film.
Be sure to watch it for yourself, to get a full eyeful of each designer-laden look.
On Pedder is located at Scotts Square, #02-10/13 and Takashimaya Shopping Centre, #02-12. For more information, go to www.facebook.com/On-Pedder and follow On Pedder on Instagram at @onpedder.