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Beatrice is wearing her own Klarra top and skirt, Michael Kors watch, Accessorize bangle, BCBG ring and Go Jane sandals. The Klarra clutch is also her own.

BEATRICE TAN, 26
Her look: Feminine and minimalist
Instagram: @beatricesays
Shop: www.klarra.com
Prices: From $35 for a top

We’re not surprised if Beatrice looks familiar to you. After all, she has made regular appearances in TV commercials and on popular e-store Love, Bonito. Now, the former model is focusing on Klarra, her three-year-old label.

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What to shop for at her store? Trendy weekend gear like rompers and boxy culottes, which Beatrice designs and gets made in Indonesia and China. Other popular items: matching two-piece sets, like the top-and-skirt combo she’s wearing here.

On Instagram, Beatrice has more than 57,000 followers, and each of her #ootd posts featuring clothes from Klarra gets more than 3,000 likes.

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To learn how to grow her business, Beatrice spent three months last year at the renowned London art school, Central Saint Martins, where she took fashion and business courses. Since then, she has introduced a returns policy at Klarra and one-on-one shopping sessions with an inhouse stylist. The best bit? The services are complimentary, and you’re not obliged to buy.

Photography: Wong Wei Liang & Veronica Tay, Art direction: Ian Lee & Evon Chng, Hair: Jason Wong/ Blow+Bar, Aaron Ng/ Decorum & Adam Kuan/ Clover, Makeup: Lolent Lee, using Yves Saint Laurent Beaute & Tinoq Russel Goh, Using Haba

This story was first published in HerWorld Magazine July 2015.

Loved this story? Find out how much Beatrice Tan’s designer bag costs!