Set to arrive towards the end of 2014, H&M’s Herald Center space will offer an unprecedented mix of all of the brand’s collections.
Set to arrive towards the end of 2014, H&M’s 63,000-square-foot (over 5852-square-metre) space will be something of a mecca for fans of the brand, and will be the first location to offer an unprecedented mix of all of the brand’s collections.
Women’s, men’s, sport, maternity, plus sizes, accessories, cosmetics, childrenswear (from baby up to age 14), as well as the home furnishings range will all be available to the city’s fashionistas.
The four-level flagship, set to be the largest of the brand’s stores worldwide, will appear inside the existing frame of the Herald Center in Manhattan, with the building’s black exterior glass set to be replaced by a new wraparound transparent facade featuring billboard style posters of ad campaigns and exterior LED light panels.
The development is part of a major expansion in the Big Apple, weighing in bigger than a new 57,000-square-foot (5295 sq m) unit about to open on Fifth Avenue and 48th Street, and also dwarfing a 42,500-square-foot (3948 sq m) store at 4 Times Square which will appear by the end of 2013.
“We are proud to continue our unprecedented expansion in New York City with this groundbreaking Herald Square location,” Daniel Kulle, president of H&M North America told WWD. “Locking in our 14th store in Manhattan shows our continued commitment to growth in the New York City market. Thirty-Fourth Street has proven to be one of the most successful retail corridors for the brand after having operated two stores there for over 10 years.”
The openings will bring H&M’s total presence in the USA close to 300, while the brand counts over 2,900 around the world. Just this month, the company also unveiled its e-commerce offer in the US, having previously rolled out the concept in Europe. –