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Earlier this year, we broke the news about Uniqlo’s tie-up with British designer Jonathan Anderson; later on, we learned that American fashion designer Marc Jacobs has also collaborated with shoe brand Vans for an artsy capsule collection that was released last month; and of course, some 300 fans had started queuing outside the Louis Vuitton Ion Orchard boutique days before the launch of the LVxSupreme collection.

And now, the next designer collaboration that’ll send all fashion lovers into a frenzy is none other than H&M’s yearly designer collaboration.

The fast fashion label has been keeping rather tight-lipped about this for quite some time now so obviously we’re very excited to find out who exactly will join the ranks of past collaborators including Karl Lagerfeld, Olivier Rousteing, Jimmy Choo, just to name a few.    

News finally broke yesterday when H&M announced through its Instagram that the latest designer partnership is with Canadian/Turkish designer Erdem Moralioglu.

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For those of you who’ve been following Hollywood stars closely, Erdem is no stranger.

The London-based designer—who started his eponymous brand in 2005—has dressed some of the biggest names on the silver screen, including Cate Blanchett, Nicole Kidman and Emma Watson.  


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Known for his romantic frocks and his penchant for all things floral, Erdem says of the collaboration: “I was so excited! It’s such an honour to join the group of designers who have collaborated with H&M.”

From left: H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralioglu, and filmmaker Baz Luhrmann. Photo: H&M

While the full official lookbook hasn’t been released at this point, H&M did release a teaser video that’s shot by famous film director Baz Luhrmann whose notable works include Moulin Rouge! and The Great Gatsby.

From the clip, we got a sneak peek at what to expect from the collection and it seemed like Erdem had retained his usual feminine floral touches for both the womens- and menswear designs.

The upcoming ERDEM X H&M collection—slated for release on November 2, 2017— also marks the womenswear designer’s debut menswear designs.

“I found it a real joy,” says Erdem. “There has to be an easiness to menswear, and a sense of reality. I’m so happy with it, and I think so many women are going to love the men’s collection too.”


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We’ll be sure to update you with more photos from the collection along the way. See you in the queue come November!