Jump on board the dune buggy and join the Hilfigers for a day in the sun on the beach, don’t forget to bring your sunblock, neoprene wetsuits and surfboards.

Tommy Hilfiger reinvents the preppy classic signature with a modern twist for Spring Summer 2014. So of course, the fictitious All-American family “The Hilfigers” travels to the ultimate West Coast beach for this season’s ad campaign. Shiny happy people like models Tian Yi and Arthur Kulkov enjoy the sun, sea and sand in the latest Tommy Hilfiger collection, with an adorable surfer kid with zinc sunscreen and two basset hounds in tow.

This fun romp at the beach of an ad campaign has us counting down the days before the weekend. Watch the Tommy Hilfiger Spring Summer 2014 campaign below.

For more information, go to global.tommy.com/int/en/Collections/start/13. Follow the brand on Facebook at www.facebook.com/tommyhilfiger and Twitter @tommyhilfiger.