Fashion

Now THIS is a fashion DIY dream come true

Gucci’s new store at Ion Orchard is your go-to for personalising your favourite Gucci bags and sneakers
 

Content producer: Hayden Ng

In case you haven’t noticed, Gucci has opened the doors to its brand new boutique at Ion Orchard shopping centre. The bright new space spans close to 6,000 square feet, showcasing a wide range of creative director Alessandro Michele’s brilliant work.

Photo: Gucci

Which, quite naturally, includes shelves of beautiful and very covetable handbags, ready-to-wear, shoes, jewellery and accessories collections. To make your shopping experience even more personal, this particular Gucci boutique also has a dedicated Do-It-Yourself (DIY) corner for you to personalise your very own Dionysus by mixing and matching different buckles, side linings and embroideries — think creatures like dragonflies, bees and birds, but in the most gorgeous and glamorous possible designs.

Photo: Gucci

This means it’s almost impossible to bump into somebody carrying the exact same design as yours. Can’t get enough of customising your Gucci goodies? Then head over to the shoes department to continue your DIY affair. Here, the Gucci Ace sneakers eagerly await your arrival. Pretty them up by adorning the leather kicks with your own initials, or somebody special… you decide.

Check out our tour of the flawless Gucci store in the video above.

Related: Get the look of Gucci’s newest ambassador, Ni NiWe’re still in love with Gucci’s flamboyant accessories, bags and shoes

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