Do the sashay with this haute new Gucci bag, made to grab attention with every way that you sway.

Meet the Gucci Nouveau shoulder bag, which features a swing-worthy fringe that will set your fashion heart aflutter.

Even the deejays can’t resist giving this statement-making bag a spin.

To add to the rock ‘n roll sass of Gucci’s fringed beauty, the Italian luxury brand has recruited a stylish musical lineup as bag ambassadors this season.

Gucci Nouveau: The bamboo bag gets a fringed twist
(L-R): D.J.Kiss, Leigh Lezark of The Misshapes, Harley Viera Newton and Pixie Geldof with the Gucci Nouveau Fringe bags. IMAGES: JENNIFER LIVINGSTON

New York deejay JaKissa Taylor-Semple (D.J.Kiss) relishes a good swing with her Gucci Nouveau fringe shoulder bag and matching dress, while Leigh Lezark and Pixie Geldof both play it cool with their staple biker jackets. Those left wanting for a new classic black bag will love the suede Gucci Nouveau that Harley Viera Newton (seen above) totes.

Pixie Geldof with Gucci Nouveau in metallic blue, Gucci bags
Pixie Geldof with the Gucci Nouveau fringe bag. IMAGE: JENNIFER LIVINGSTON

To give this Gucci bag campaign an added musical twist, these deejays have curated Spotify playlists for Gucci too.

Japanese deejay Mademoiselle Yulia, up-and-coming British deejay-model Leah Weller and Chelsea Weyland have also contributed their favourite track lists for Gucci’s Spotify hits. 

Gucci Nouveau: The bamboo bag gets a fringed twist
From the left: Deejays Leigh Lezark, Mademoiselle Yulia and Leah Weller at the Gucci Fall Winter 2014 runway show. Weller is also featured in the Gucci Nouveau campaign (right). IMAGES: GUCCI, JENNIFER LIVINGSTON

As with its musical ambassadors, this is a bag best seen in an almost rhythmic movement: Like an undulating jellyfish in the sea, its fringe quivers and waves with every step that you take. The Gucci Nouveau bag, which takes a total of two days to be crafted, also features a matching pair of tassels, which swing and sway to its left.

Gucci Nouveau: The bamboo bag gets a fringed twist
The Gucci Nouveau fringe bags, as seen on Gucci’s Spring Summer 2014 runway. IMAGES: GUCCI

The handy shoulder strap makes the Gucci Nouveau so easy to tote. And this bag doesn’t miss out on the distinctive Gucci bamboo handle too. The bamboo serves a more ornamental purpose on the Gucci Nouveau. Dyed a cool ebony, it’s stitched on with a running leather thread on the top of the bag and paired with a matching bamboo purse clasp.

Gucci Nouveau: The bamboo bag gets a fringed twist
Left to right: The medium Gucci Nouveau in black leather ($3,980), small Gucci Nouveau in dark rust python ($5,330) and small Gucci Nouveau in shine herbs python ($5,330). IMAGES: GUCCI

So get into the mood to swing out with a Gucci Nouveau; prices for these bags range from $2,950 for a small Gucci Nouveau in red flame suede to $5,330 for the small Gucci Nouveau in dark rust python leather.

Get the Gucci Nouveau bags, now available at Gucci boutiques in Singapore at Paragon, #01-38/39, Takashimaya Department Store, Level 2 and The Shoppes at Marina Bay Sands, #B1-109. Follow Gucci on Facebook at and Twitter @Gucci for more updates.

Watch Gucci’s “The Fringe” to see the bags in action: