Giles Deacon satisfies his sugar cravings with bags of sweets.

The British fashion designer works long hours, creating his trademark playful pieces.

When the stress of work gets too much, the fashion mogul and his colleagues turn to sugary treats.

“In the studio, around 4.30pm, it’s sugar rush time,” he revealed to the British edition of Marie Claire.

“We have a big bag of [Haribo] and it goes very quickly.”

Deacon, who has designed for luxury fashion brands such as Ralph Lauren and Louis Vuitton, also likes to treat himself with sweet-smelling stylish products.

His signature scent is Tobacco Vanille, by Tom Ford.

“[Tom Ford’s] scent is simple – just how I like it,” he explained.

“I’ve worked with Tom Ford. He has taste, passion and focus.”

Deacon is known for his variety of collaborations and recently teamed up with luxury shoe label Superga to produce high-fashion trainers for Spring/Summer 13. – COVER MEDIA