IN TOKYO – Korean designer Jei Kim has been steadily gaining a reputation for quality, feminine pieces with a touch of cute and a lot of casual sportswear ease. She showed her label Fleamadonna for the second time at Tokyo Fashion Week (Mercedes-Benz Fashion Week Tokyo, or MBFWT) for Spring Summer 2015 to a packed house of fans.

fleamadonna ss15 tokyo fashion week DECOR 1Fun, feminine summer looks from Fleamadonna SS15. Images: Mercedes-Benz Fashion Week Tokyo

Entitled “Dreaming of a Summer Vacation”, the SS15 collection from Fleamadonna is full of very wearable pieces that are a nice mix of feminine and sportswear; the very on-trend choice of lots of blue, sporty shapes in jersey and logo sweatshirts makes this a very “retail-ready” collection.

fleamadonna ss15 tokyo fashion week DECOR 2Fleamadonna SS15. Images: Mercedes-Benz Fashion Week Tokyo

Opening with checks ‒ another very on-trend choice – the collection had a bit of a lingerie feel too, particularly with the silk dressing gowns, bralets and slip dresses (yet another very on-trend choice ‒ this designer must be psychic!).

fleamadonna ss15 tokyo fashion week DECOR 3Fleamadonna SS15. Images: Mercedes-Benz Fashion Week Tokyo

The stand-out looks closed the show as a series of blue and pink printed silk looks, culminating in a very cute babydoll dress ‒ a piece that is sure to sell out.

WATCH THE FLEAMADONNA SS15 RUNWAY SHOW:

Basically the entire Fleamadonna SS15 collection will be perfect for Singapore fashionistas; it’s light and feminine but super easy to wear and pair with existing pieces in your wardrobe. Good thing our online store SheShops stocks the brand, right?

For more information about Fleamadonna, go to www.fleamadonna.com. You can shop the current season of Fleamadonna on SheShops at shop.sheshops.com/fleamadonna and stay tuned for this Spring Summer 2015 collection from around March 2015.