When Italian luxury brand Fendi helped release Volume One of The Whispered Directory of Craftsmanship last year, the guide to contemporary Italian handicrafts became an underground success as a travel guide.
Gone are the days when people travelled with a group itinerary doing the same things at the same time. The “FIT” or Free Independent Traveller cuts their own path around the world and as travel has become more commonplace more of us are looking for new activities that really speak to our interests.
The Whispered Directory gave readers an insider’s view of where to find traditional Italian arts and crafts; it was an homage to Italy’s Fatto a Mano ‒ or handmade ‒ traditions.
Now Fendi has come up with another idea for the Whispered concept. The Whispered Italian Grand Tour combines the craftsmanship of one of Italy’s icons, the Maserati car, with the concept of lifestyle travel to create “a car and a travel kit, a second book (Vol. 2), a Road Movie, a soundtrack, a website, a lifestyle, The Italian Grand Tour”.
The car, Maserati GranCabrio Fendi, was revealed on October 27, at Fendi’s Rome headquarters, the Fendi Palazzo. Now trailers from the first of the films have been released.
The Roadmovie has been split into four different segments based on the four elements ‒ fire, water, air and earth ‒ and travels the country to discover the hidden gems of workshops, boutiques and artisans featured in the first directory and the new one, Volume 2.
Each movie is hosted by by Fiammetta Cicogna, young Italian talent, and also features Italian stars of sport, dance, food and actor Luca Calvani who is in the latest Woody Allen movie.
To help spread the word about the quality of Italian craftsmanship, Fendi has also set up a dedicated website ‒ www.thewhispered.it ‒ and created a travel kit of bags to pack for your roadtrip.
The Whispered Directory Gift Set will also be available from Fendi boutiques next year; it includes both volumes of the directory, a photo album and the original soundtrack from the films with eight tracks by Italian composers.
So, if you’re planning an Italian holiday and you’re a lover of fine things, fine craft and art, or just love discovering something new, you should grab yourself a set of The Whispered Directory and head off on your own voyage of discovery.
Fendi boutiques are located at Ngee Ann City, #01-31/32, 391 Orchard Road, Tel: 6887 5981 and Isetan Scotts, Level 1, Shaw House, 350 Orchard Road, Tel: 6735 6756.
WATCH THE TRAILER FOR THE FIRST WHISPERED MOVIE, AQUA, BELOW
- Fatto a Mano
- FendiÃ¢â‚¬â„¢s Rome headquarters
- Fiammetta Cicogna
- four elements
- lifestyle travel
- Luca Calvani
- luxury fashion label
- Maserati GranCabrio Fendi car
- Ngee Ann City
- Orchard Road
- road movie
- road trip
- The Italian Grand Tour
- The Whispered Directory Gift Set
- The Whispered Grand Tour
- The Whispered Italian Grand Tour
- travel guide
- travel kit
- Woody Allen