Singapore Fashion Week 2013: AFF 2013 and Blueprint 2013

The Carolina Herrera Autumn-Winter 2013 catwalk show kicks off the Audi Fashion Festival tonight; we bring you the latest news on the show and more to come during Singapore’s fashion week.

2.17AM: OUR REVIEW OF THE HOUSE OF HERRERA SHOW

Check out our complete review of the The House of Herrera - CH Carolina Herrera and Carolina Herrera - Autumn Winter 2013 show that opened this year's Audi Fashion Festival; go to AFF 2013: The House of Herrera goes for elegance

9.30 PM: THE HOUSE OF HERRERA SHOWS TO A FULL HOUSE OF GUESTS

Both brands under The House of Herrera, CH Carolina Herrera and Carolina Herrera showed their FW'13 collection to a full house of guests including front-row celebrities like Oli Pettigrew, Linda Black, Jade Seah, Rosalyn Lee and Sheila Sim. 

AFF 2013: The House of Herrera

Elegance was key for both collections, though there was more restraint at CH Carolina Herrera and more opulence, in the form of fur, at Carolina Herrera. 

5.40 PM: ONG SHUNMUGAM NOMINATED FOR PRESIDENT'S DESIGN AWARD SINGAPORE 2013
To add to the anticipation for the Ong Shunmugam show this Saturday, we're chuffed to share that its founder and designer Priscilla Shunmugam has been just nominated for the President's Design Award 2013!

Ong Shunmugam does mixed-print cheongsam for Spring Summer 2013
Ong Shunmugam Spring-Summer 2013

The Singapore designer is in the running for the Designer Of The Year category in Singapore's most prestigious design award. Conferred to designers by the President of the Republic of Singapore, the contributions of 24 designers have been honoured at the award ceremony, since its inception in 2006.

The last fashion designer to receive the honour is Paris-based Singapore designer Andrew Gn, in 2007.

Priscilla Shunmugam will be showing her Autumn-Winter 2013 as part of the Future Fashion Now and Parco Japan fashion showcase on Saturday, at 6pm, so mark that date and time for an exciting local fashion label to watch. 

3.00 PM: AUDI FASHION FESTIVAL PRESS CONFERENCE AT ST. REGIS
The Audi Fashion Festival 2013 was off to a roaring start today with Douglas Benjamin of Singapore label Raoul and designer Carolina Herrera both present at the press conference this afternoon.

During his conversation with host Colin McDowell on stage, Benjamin shared his thoughts on the future of Singapore's fashion scene. He felt that Cruise collections worldwide should make Singapore their launch destination, a thought that we couldn't agree with more.

The next guest speaker was the ever-elegant Carolina Herrera. "Fashion should be for the everyday," said the designer. Her design approach is indeed pragmatic; Herrera added quite candidly that she "decided to make women more beautiful and men more handsome. That's my philosophy."

Audi Fashion Festival 2013 Day 1
Douglas Benjamin, Carolina Herrera and Colin McDowell on stage at the Audi Fashion Festival 2013 press conference

We can't wait to see her Autumn-Winter 2013 collection up-close in Singapore; stay tuned for more news on the show tonight!

Don't miss our story on the highlights of the ever-glitzy Audi Red Carpet 2013 gala dinner; see pictures on the ball gowns of Pavoni by Mikael D. Autumn-Winter 2013, the stylish attendees and more memorable moments at the gala event last night.

Follow herworldPLUS on Twitter and Facebook as we bring you the latest fashion updates, as it happens at this Singapore fashion week. 

The Audi Fashion Festival 2013 is held at The Tent@Marina Promenade at Marina Promenade Turn, behind the Singapore Flyer from May 15 to May 19, 2013. 

The Blueprint Tradeshow and Emporium is held at the same location from May 16 to May 19, 2013. For more information, go to http://audifashionfestival.com/ and http://blueprint.sg/.