H&M has chosen British director Guy Ritchie for the new “David Beckham Bodywear” advertising campaign which sees the footballer playing an action hero onscreen for the first time.

Guy Ritchie directed David Beckham as he tore through the streets of Beverly Hills, California for the next H&M campaign. The hook: the “Spice Boy” — as he has been dubbed since he met Victoria Beckham — was wearing nothing but underwear.

“David is the perfect leading man. For me, this felt like more than a campaign — it was like directing a short film,” explained Guy Ritchie.

This quirky film will be broadcast all over the world from February 6, 2013. – AFP RELAX NEWS