Hermes’ latest Le Carre Spring Summer 2012 ad campaign just proves why Hermes scarves are eternally covetable.

In shot after shot, model-of-the-moment Coco Rocha is stunning in Hermes scarves, whether worn over her head as a headband or draped casually around her shoulders. There’s even a somewhat dreamy, surreal vibe to it all, that really gets us wishing we were there too.  

After admiring these photos for the fifth time, we’re not sure whether the scarves are the ones that make Coco Rocha look amazing or if it is in fact the other way around.

Either way, we’re in love.