In October 2017, Coach launched a programme to take customisation of its bags to three levels. The first, Accessorise It, lets you change the charms and straps of the Rogue and the Swagger; the second, Personalise It, offers embossing of initials on a hangtag.
Customise It, the third, is the most extensive: Pick a bag from a selected range (such as Dinky or Swagger), the kind and number of embellishments (Coach’s signature tea rose appliques, souvenir pins, and metal rivets), and where you want them.
The best part: Your customised product will be ready in 30 minutes – about as much time as you’d take to finish a large Starbucks Caffe Latte.
Click through the gallery below to see nine possible ways you can personalise your Coach:
This story first appeared in the February 2018 issue of Her World.