Photo: Coach
In October 2017, Coach launched a programme to take customisation of its bags to three levels. The first, Accessorise It, lets you change the charms and straps of the Rogue and the Swagger; the second, Personalise It, offers embossing of initials on a hangtag.
Photo: Coach
Customise It, the third, is the most extensive: Pick a bag from a selected range (such as Dinky or Swagger), the kind and number of embellishments (Coach’s signature tea rose appliques, souvenir pins, and metal rivets), and where you want them.
Photo: Coach
The best part: Your customised product will be ready in 30 minutes – about as much time as you’d take to finish a large Starbucks Caffe Latte.
Click through the gallery below to see nine possible ways you can personalise your Coach:
https://www.herworld.com/fashion/coach-create-customise-it-personalise-it-accessorise-it-bags/
New service allows you to customise and collect your bag on the same day
Clutch
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Coach’s Clutch looks compact, but keeps your belongings neatly organised with one outside slip pocket, two credit card slots, an inside zip and open pockets within. It also fits an iPhone X.
Clutch
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Personalise it with souvenir pins of your choice with Coach’s Customise It service.
Clutch
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If you prefer it subtle, try metal rivets in a complementary colour to your bag instead.
Clutch
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Or the brand’s signature tea rose appliques for a feminine touch.
Saddle 23
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The Saddle 23 was first released by Coach in 1972. This timeless style features a four-hole adjustable strap, which allows the wearer to carry it three ways: short or long on the shoulder, or crossbody.
Saddle 23
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Make it your own with die-cut, hand-painted tea roses, in the colours and sizes of your choice.
Saddle 23
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Or the brand’s souvenir pins on where you want them to be.
Saddle 23
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Metal rivets are an option too – like these yellow ones which help to add pops of contrast to a pink Saddle.
Dinky
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Longtime Coach favourite Dinky is a year younger than the Saddle 23 – it was first introduced in 1973 – and works as either a crossbody or a clutch. Its detachable and adjustable strap allows four ways of wearing: crossbody, short or long on the shoulder, and as a clutch.
Dinky
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Go bold with pop art souvenir pins.
Dinky
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Or Southwestern America with Coach’s leather tea rose appliques.
Dinky
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Or feminine with coloured metal rivets. Besides yellow, other colours available for the rivets include purple, blue, red and brown.
This story first appeared in the February 2018 issue of Her World.
