Photo: In Good Company

Ladies, your boyfriend may have been waiting patiently – or not, depending on the man –  while you shop at In Good Company’s Ion store. Now, your man can shop for himself too, thanks to creative director and co-designer Sven Tan, who has just introduced the fashion brand’s debut menswear collection.

The designs, which include a range of essentials like shirts and trousers boasting contemporary cuts, are an extension of the simple aesthetic that In Good Company has become synonymous with. Starting a menswear collection that retains the brand’s signature style means Sven had to think from a different perspective.  

“As womenswear designers, we’ve always embraced classic design with a twist,” says Sven. “But bringing subtlety into menswear requires a different precision. In terms of getting the right proportion and shape, every centimetre matters in the cut. Too much and the style appears ‘off’, too little and the design becomes pedestrian. It’s a challenging balance that is less obvious in womenswear, but a standout trait in our interpretations of a relevant and modern City wardrobe,” he says.

Let’s take a look at the collection and see which pieces will fit well in your guy’s wardrobe.

Jacket, price unavailable

FOR WORK

A jacket is always great for extra chilly offices. Or when he thinks of you and wants a snuggle. We love this modern, slightly more formal take on the on-trend bomber jacket.

Want some shopping inspiration for yourself? Read our stories 6 affordable under $60 work staples that look really expensive; 5 of the most affordable and stylish denim jackets to buy now and 10 stylish sunglasses for every occasion in your life

Tee shirt, $109, tailored denim shorts, $119

FOR THE WEEKEND

Shorts may look too casual sometimes but a tailored pair exudes a more sophisticated and grown-up appeal. Match it with a long sleeve tee shirt and his movie date look is complete.

Want some shopping inspiration for yourself? Read our stories 6 affordable under $60 work staples that look really expensive5 of the most affordable and stylish denim jackets to buy now and 10 stylish sunglasses for every occasion in your life

Jersey top, $139

FOR CHINESE NEW YEAR

Get him in the celebratory mood by throwing on a red jersey top. The boxy structure gives him extra room for bingeing on those pineapple tarts and bak kwas.

Don’t forget to get yourself something for the upcoming Chinese New Year too! Check out our list of ravishing dresses that are perfect for house-visiting during CNY