It’s become the thing to do for fashion brands around the world, create a short film in support of the latest collection or new “it” bag.

Longchamp Oh My Bag movie screenshot
A clip from the Longchamp ‘Oh My Bag!’ short film

French luxury leather brand Longchamp has joined the party with its new “Oh My Bag!” clip featuring models Coco Rocha and Liisa Winkler and dancer Alexia Level and directed by top choreographer Blanca Li – who has made two films for the campaign.

The film features Longchamp’s newest “must buy” the Le Pliage Cuir bags – the new, leather version of Longchamp’s iconic Le Pliage tote bag – in fun spring colours as the women “bump” into each other on the streets of New York.


The Longchamp Le Pliage Cuir will be available from April 2012 in Longchamp boutiques at Takashimaya, Level 2, Tel: 9738 5919; ION Orchard, #03-21, Tel: 6509 8139; Paragon, #02-02/03, Tel: 6235 0498 and The Shoppes at Marina Bay Sands, #B1-146, 2 Bayfront Avenue, Tel: 9738 5919.