Chanel has taken another innovative step in the art of watchmaking with its Mademoiselle Privé watch, spotted at BaselWorld 2013. What sets this watch apart from other Chanel timepieces is its Camélia Brodé dial featuring an elaborate bloom embroidered using coloured silk thread.

Chanel Mademoiselle Prive watch with Camelia Brode dial DECOR

The incorporation of the Camélia Brodé dial in Chanel’s Mademoiselle Privé watch requires the unprecedented use of a specialised “needle painting” technique by Maison Lesage, home to the most exquisite embroidery in the world.

The result is an exquisite flower meticulously threaded together in carefully chosen shades of pink and white, blossoming against a black background.

Apart from its Camélia Brodé dial, the Mademoiselle Privé watch is also dazzling in a sheath of 562 brilliant-cut diamonds on its 18K white gold watch case, with another 80 brilliant-cut diamonds encrusted within its ardillon watch buckle. A rare black onyx cabochon is set in the crown, and a graceful black satin bracelet completes the design.

A truly exceptional centrepiece of Chanel’s watchmaking expertise, the Mademoiselle Privé watch is a limited edition timepiece with only 18 pieces available worldwide, each of which is individually numbered.

For more information on the Chanel Mademoiselle Privé watch, go to Follow Chanel on Facebook at; on Twitter at @CHANEL and on YouTube at