From The Straits Times    |


The French fashion house will chronicle its history alongside the biography of its founder, Gabrielle Chanel, in a series of five videos.
©CHANEL / YouTube

After releasing a video on the history of its legendary N°5 eau de parfum, the French brand pays homage to Gabrielle “Coco” Chanel in a series of five short films to be released starting on September 12, 2013

The founder of the Chanel brand was a pivotal figure in the history of fashion and perfume, among other areas. This September, the company is honoring Coco Chanel with a series of five videos presenting her life story alongside some of the highlights of the brand’s history.

From the designer’s childhood to the founding of her haute couture brand, the five videos chronicle the world-famous Chanel story. There will even be a cameo by Chanel’s current creative director Karl Lagerfeld, who shares his thoughts on the Chanel style and the legacy of the brand’s founder.

The first video will be released online on September 12, 2013.

Watch the Chanel “Once Upon a Time” preview below. You can also check out Chanel’s YouTube channel or the brand’s Facebook page.