A sparkly, crystal-studded helmet may not be the most practical riding gear to own. But just look at how dazzling it looks.
Shot by Nick Knight, Swarovski’s latest ad campaign features supermodel Candice Swanepoel with rock star-worthy sports accessories, all covered in Swarovski crystals of course.
Matched with the bombshell’s radiance are fresh stalks of roses, all speckled with Swarovski stones.
“We wanted the campaign to capture the essence of the cool contemporary woman," says Swarovski head Nadja Swarovski. "Beautiful, healthy and strong, she is in charge, and can compete in any way."
While these crystal-encrusted “sports gear” aren’t for sale, they do inspire sighs of envy; perhaps just the sight to inspire a Swarovski shopping trip.
Swarovski stores are located at Centrepoint, Great World City, Ion Orchard, Raffles City, Suntec City, Marina Bay Sands, Tampines Mall, Vivo City and Takashimaya Shopping Centre in Singapore.
Watch a video on the making of this Swarovski campaign here.