Fashion

Calvin Klein Watches & Jewelry rebrands at BaselWorld 2013

ck Watch & Jewelry Co. Ltd is now simply known as Calvin Klein Watches & Jewelry after its global rebranding at BaselWorld 2013
 

Calvin Klein Watches & Jewelry replaces the previous name of ck Watch & Jewelry Co. Ltd, a joint venture between urban luxury brand Calvin Klein, Inc. and renowned watchmaker Swatch Group. Since 1997, this strategic alliance has usurped convention with its own distinctive watch and jewellery collections that dominate the realm of modern fashion accessories.  

Calvin klein watches and jewellery rebranding CK dress watch DECORThe ck Dress Watch, above, was launched as part of the brand's rebranding programme

The new branding programme took place at BaselWorld 2013, the world’s largest watch and jewelry fair, organized in Basel, Switzerland, from April 25 to May 2, 2013. Calvin Klein Watches & Jewelry’s global rebranding also launched a new logo set against a platinum background as part of its brand development.

During its rebranding programme, Calvin Klein Watches & Jewelry also unveiled a series of sleek new watch models and jewellery collections.

Calvin klein watches and jewellery rebranding Undulate jewellery collection DECORThe new Undulate jewellery collection, above, was launched as part of the Calvin Klein Watches & Jewellery rebranding programme

One of the highlights from the debut launch by Calvin Klein Watches & Jewelry include the ck dress watch, a slim watch with a polished stainless steel bracelet that will pair seamlessly with your work dress.

Another key offering this season is the ck Undulate jewellery collection, which reflects a bold new take on contemporary jewellery design.

To find out more about Calvin Klein Watches & Jewelry, go to explore.calvinklein.com. You can also follow Calvin Klein Watches & Jewelry on Facebook at www.facebook.com/CalvinKlein, on Twitter at @calvinklein, and on YouTube at www.youtube.com/calvinklein, for latest updates.

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