The British Fashion Council (BFC) announced January 23 the launch of a new dedicated menswear weekend dubbed "London Collections: Men," with Tom Ford and Christopher Bailey on the committee.
Expanding on the current one-day showcase tagged onto the end of London Fashion Week and running from June 15-17, the event will showcase labels such as Aquascutum, Christopher Raeburn, and J.W. Anderson.
"The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural program creating a festival for Menswear in what will be a truly exciting year for the UK," BFC chairman Harold Tillman said in a release, making reference to additional cultural events scheduled for the debut showcase in honor of the Olympic Games.
While Milan and Paris have a history of hosting menswear fashion weeks, there have long been calls for London and New York to follow suit. London Collections: Men will take place in addition to this year's menswear day, which falls February 22 at the end of women's London Fashion Week, a good month after the Fall 2012 menswear fashion week season which ended in Paris January 22.
The new showcase will be much better placed, kickstarting the Spring 2013 menswear fashion season by falling just a few days before the next edition of Milan Menswear Fashion Week, which is currently scheduled for June 23-27.
Vogue.co.uk reports that after June's inaugural event, the showcase will take place each January and June to coincide with Milan and Paris, although exact dates have not yet been confirmed.