Brian Atwood goes online “everyday” to check the sales of his new B Brian Atwood shoe line.
The designer is thrilled with the success of his new contemporary, lower-priced shoe collection.
The styles such as a tricolor platform heel and a silver shimmer platform pump have been flying off the shelves of department stores including Bloomingdales and Neiman Marcus.
“It’s been amazing to see the vision I have for B Brian Atwood fully [materialise], and for my designer business [to grow] at the same time,” he told WWD.
“The fact that it’s selling through is just the best part. I go online every day to check it out. We’re doubling the doors [going forward]. We want to keep distribution relatively tight [so we can] really build the business.”
The styles have also been spotted on the red carpet worn on the elegant ankles of Selma Blair and Emma Roberts. Brian is already looking forward to the future and has plans to expand.
“I would say in the next year [we’ll launch] somewhere overseas, even if just with select retailers. Europe [may be first] because of my presence there already [with the main line],” he said, adding that the next target would be Mexico and the rest of South America, followed by Asia.
With both his new collection and his original eponymous line, the designer aims to make women feel extra special. “Anything that puts a huge smile on a woman’s face and gets her an extra whistle walking down the street,” he smiled. © COVERMEDIA
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