The six months of spring and summer is typically the time when fashion magazines grow marginally in size thanks to the seemingly never-ending pages of glossy advertisements.
While at times, these ads seem like mere fillers to the actual fashion content, there’ve been times when we want to take second and third looks.
Here, we want to celebrate these ads and bring them into the limelight, because these ads are, in our opinion, works of art that need more attention than merely passing glances.
What: A saturated, Tommy Ton-style take on New York street style starring models Kathryn Kruger and Franzi Mueller by photographer Alessio Bolzoni
Why we love it: This is the New York brand’s first ever ad campaign, despite it being founded more than 6 years ago in 2005. And for a first attempt to accurately depict the somewhat gritty but charming New York vibe that also references the dark printed pieces of the SS’13 collection; you’ve got to love it.
What: Supermodel Freja Baha Erichsen cuts a strong and independent figure in this almost cinematic-like campaign shot by Peter Lindburg in Universal Studios, Los Angeles
Why we love it: We’re all for photos that tell a story, and this shot manages to depict Erichsen as a woman on a very important mission, at a time when most women had little power or status in society.
What: A playful Romeo Beckham monkeys it up next to statuesque models Cara Delevingne and Charlie France in this Mario Testino-shot ad campaign
Why we love it: Anything that pokes fun at itself is a winner in our books. This ad campaign sees the 10-year-old Romeo Beckham assuming a cheeky look-at-these-silly-models-posing gesture while dressed in Burberry himself. Plus points go to letting a child be a child, even in a high fashion photoshoot.
What: An oddly off-kilter Japanese tatami room filled with abandoned Chanel bags, shoes strewn everywhere, and in another shot, models – Ondria Hardin, Stella Tennant and Yumi Lambert – lying on tables.
Why we love it: The abandoned room is perhaps the most striking shot – it seems like something very strange is about to or has taken place. (And in the next shot, why are the models lying so stiffly on the table?) But this is what makes it absolutely brilliant. We just can’t tear our eyes away.
What: Photographer Willy Vanderperre turns models Daiane Conterato, Anna Martynova, Marie Piovesan and Daria Strokous into mannequins in this surrealistic campaign shot
Why we love it: Raf Simons’ first ad campaign for Dior is a marked difference from his predecessor’s style. In this minimalist, pared-down and almost sterile environment, the play on depth and perception is magnified, and so are the beauty of the outfits. We’re reminded of an art piece that should be hanging in a gallery rather than a magazine.
What: A zesty and dynamic ad campaign featuring model-of-the-moment Cara Delevingne in New York, shot by Patrick Demarchelier
Why we love it: The clash of colours makes this visually arresting, and hints at a fun day out spent wandering around downtown Manhattan, which incites feelings of envy deep down within us. Oh why can’t we all be Cara Delevingne?
What: Italian model Mariacarla Boscono and baby smiles grim-faced in the black-and-white photos shot by famed duo Mert Alas and Marcus Piggott
Why we love it: The fact that she’s not smiling even as she holds on to the cutest baby ever. What’s more, such a strong visual is made even more intriguing by the catalog-like front and back shots of the ruffled dress, which just leaves us wondering why.
What: A paradisical campaign shot in Bora Bora by photographer Yu Tsai under the guidance of Paul Marciano
Why we love it: The sun-bleached beach and cerulean blue waters transport us to the closest place on earth to heaven, Bora Bora. Need we say more?
What: Photographer Max Vadukul captures Coco Rocha in mid-flight – vignette-style – as she rushes for her flight outside an almost futuristic-looking airport.
Why we love it: That graceful leap reminds us of a jeté – a ballet dance move – that is frozen mid-flight, and knowing Coco Rocha’s background in dance, we’re pretty sure she actually performed the move for the photo. That’s the kind of dedication we admire.
What: Twins and dizzying black-and-yellow checks abound in this Steven Meisel shot campaign starring Jacobs’ muse of the moment, Ruby Jean Wilson
Why we love it: Inspired by French artist Daniel Buren’s love for repetitive squares, these trippy photos will make your head (and eyes) go into a whirl if you stare at it for too long. But that’s why its magical…and fun. Kind of.
What: Against the sunny backdrop of Milan, Models Hanne Gaby Odiele and Juliana Schurig pull off looking like twins with Juergen Teller at the helm.
Why we love it: Twins are fun (see Louis Vuitton), and twins wearing Moschino outdoors, on a rooftop during a sunny day in Milan exemplifies fun and kitschy in a good way. We think these bouffant girls would make great friends.
What: A bevy of models star in this Steven Meisel shot campaign that hints at day-and-night looks. Models Raquel Zimmermann, Saskia de Brauw, Eva Herzigova and Amber Valletta are four of the 11 models involved in this campaign
Why we love it: We can’t quite put a finger on it, but there’s something about this campaign that jumps out at us. Perhaps its the models’ expressions, or their Japanese blossom-inspired outfits, but the whole thing feels like an artistic masterpiece.
What: Subdued and cloaked in shadows, the Hedi Slimane-shot campaign features models Julia Nobis and Edie Campbell.
Why we love it: There’s black-and-white, and there’s this. Hedi Slimane, who also does fashion photography, has his black-and-white style down to a practiced art, which means knows exactly how to keep certain things hidden just enough to make you want to peer around the photo to see more.
What: Chinese model Lina Zhang and actor Hu Bing make a stunning couple photographed in the midst of their daily routine in this campaign lensed by Richard Bernardin
Why we love it: The dapper Hu Bing is one reason. The other? The very plush house that they roam about in is breathtakingly gorgeous. There’s more. His expression while his hand is on the small of her back as she puts on her lipstick is an expression we want directed at us.