When it comes to lovely and standout accessories — you know, the ones that’ll get you noticed by streetstyle photographers — one of the designer names that pop up in our minds is Anya Hindmarch.

The English fashion designer, who founded her namesake brand in 1987, has been known as the only accessories brand to showcase her work on the runways of London Fashion Week.

That’s not all; she’s also won numerous fashion awards, cementing her presence as one of the most recognisable names in the fashion industry. It’s also become one of our go-to brands for kitschy fun designs (can you resist this adorable backpack).    

This S/S’18, Hindmarch sent her models down the runway with brightly-lit clothes but the real scene-stealers?

Her fun-loving bags (local actress Felicia Chin’s a fan!). Some were adorned with googly eyes while others featured cat portraits.

 

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If you think that the bags are cute (there’s even a pillow-inspired clutch), wait till you see the accompanying bag charms. Hindmarch has given key chains a playful and quirky upgrade (cue smiley faces, feline friends and furry sunny side ups). 

The result? A highly covetable and Instagrammable collection that’ll appeal to the inner child within you and make you go snap-happy. In short, carry one and you’ll get an influx of “Awww, that’s so cute!” comments from your friends and colleagues.

Don’t believe us? Just scroll down to see them for yourself now.

 

Photos: Courtesy of Anya Hindmarch

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