1. The Theme: Fashion, art and technology
Live streaming of cutting-edge shows, fast fashion news and a kaleidoscope of runway images – these are what a global audience can look forward to during Singapore Fashion Week (SGFW) 2016. Its reach amplified by www.digitalfashionweek.com, the online portal of Digital Fashion Week (DFW), SGFW 2016 is set to be a global event. Yet, the festival is also harnessing technology in more ways than one. Singapore’s largest online shopping site, Zalora, is setting up a microsite for the fashion-forward to purchase some of the hottest looks showcased during the festival. Five items each from local brands Stolen, Aijek and Max.Tan – which have been chosen to be part of SGFW’s international business development programme, Fashion Futures 2.0 – will be curated by the fashion editors of SPH Magazines and made available for purchase on the microsite, complete with doorstep delivery, of course!
2. Brand new venue with a history
In contrast to the gleaming commercial spaces previous SGFW events were held at, this year’s edition will take place within the historic grounds of the National Gallery. A fine architectural gem from the colonial era, it is a storied venue that once served as the nation’s Supreme Court and City Hall. Magnificent architecture aside, SGFW 2016 will also boast unique show set features, such as a T-shaped runway that can accommodate 400 front row seats.
3. See now, buy now
Embracing the global “see now, buy now” trend, the latest collections by participating designers of SGFW 2016 will be made available at official event partner Gallery & Co. From Oct 3-31, Tangs – a staunch supporter of local designers – will also be retailing the pieces from local labels at the SGFWxTangs Pop-up at Tang Plaza. And sale event Boutique Fairs – which features 15 Singaporean and Asian brands, including Alt by Curated Editions, Carrie K. and Nida Shay – will be held at the F1 Pit Building from Nov 4-5.
4. Spotlight on Asia
While last year’s show opened with American designer Diane von Furstenberg and closed with British fashion icon Victoria Beckham, this year, Singapore and Asian designers are front and centre. The creative minds behind local labels Stolen, Aijek and Max.Tan will headline the festival, alongside designers such as India-born Naeem Khan, a Council of Fashion Designers of America member. White-hot Chinese designer Guo Pei will be opening the event, and Asian label Self-Portrait will close it.
5. SGFW gallery & SGFW access
While familiar labels such as Guo Pei, Self-Portrait, Ong Shunmugam, Exhibit by Instagram royalty Yoyo Cao, Arissa X by local style icon Arissa Cheo will be showcased at the main festival, Singapore Fashion Week Access (SGFWA) is where you want to be to spot the emerging designers. A parallel event created for designers and businesses to present their collections through more experimental, smaller-scale presentations, SGFWA boasts participants such as Nida Shay, Nude Femme, and Thai label Sheranut. The three Fashion Futures 2.0 brands – Stolen, Aijek and Max. Tan – will also be part of SGFWA. At the same time, online accessories store Alt by Curated Editions will be partnering Lasalle to present the latest designs in fashion accessories as part of the initiative.
6. Debut of exciting new labels
Making its debut at SGFW is Nude Femme, with a collection that evokes a sexy holiday vibe. Singapore style icon Arissa Cheo – known for her accessory brand Arissa X, will also debut her first Arissa X N°1 ready-to-wear collection. This collection will be a showcase of her personal style, which she describes as “tough yet luxe, hardcore girlie infused with a little rock ’n’ roll”.
7. The influencers & insiders
This year’s show is also all about insider perspectives. Members of #SGFWSocial – a collective of influencers from the SGFW Ambassadors and DFW Insiders programmes – will be equipped with cameras to capture the shows and stream them live via www.digitalfashionweek.com. Personalities such as Indonesian fashion blogger Olivia Lazuardy, the Malaysian fashion scene’s power couple Kim Raymond and Keith Foo, Thai singer Namcha Sheranut, Thai model and host Paula Taylor, Vietnamese fashion blogger Kelbin Lei, and fashion blogger Laureen Uy from the Philippines are each vying to be your “personal companion” to the shows – just take your pick!
8 Must attend: SGFW Lasalle Fashion Talks
Fashion is not just about consumption: it is also about market trends and creativity. From Oct 25-27, SGFW Lasalle Fashion Talks will see Lasalle moderators and authorities from various fields, including designers and fashion magazine editors from SPH Magazines, such as Nuyou’s editor-in-chief Terence Lee, Female’s editor Noelle Loh and Herworldplus.com’s editor-in-chief Niki Bruce, discussing topics related to Fashion and Technology.
The original version of this story was published in the October print edition of Her World.
If you like this story, check out All the exciting stuff to look out for at the Singapore Fashion Awards 2016 and www.herworldplus.com/fashion/trends
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