As part of our 60th anniversary celebrations, Her World will be launching a series of partnerships to support female-led companies in Singapore. We want to champion female empowerment and help women-owned businesses grow via a three-fold mission of collaboration, inspiration and support.
One of our collaborations is with local brand 13rushes. We teamed up with them to curate a five-piece brush kit from their Conscious collection. Featuring lacquer-free and paint-free wooden handles, these brushes are made of soft synthetic fibres which are a kinder alternative to animal hair brushes.
This five-piece brush set includes the basic brushes you need for everyday use: Large Tapered Powder Brush, Angled Blush Brush, Angled Shadow Brush, Large Shadow Brush and Medium Shadow Brush.
It comes in a paper box with minimal packaging to reduce waste. You can also reuse the box for gifting!
The illustrations on the exterior of the box showcase some of the commonly exploited animals of the makeup brush industry. 13rushes seeks to raise awareness for the millions of animals that have fallen victim to the fur industry.
By reducing the number of components made from different materials, 13rushes hope to make their brushes a little more sustainable than before.
A tiny squirrel engraved at the bottom of the brush handle is the brand’s way of showing appreciation to consumers who have saved a precious squirrel’s life by not using brushes made from animal hair.
Purchase your set now and receive a complimentary three-month digital subscription to access Her World’s curated content with every order of The Conscious Kit!
Join us in our bid to give back to the society!
In line with Her World’s continued efforts to empower women, 13% of the proceeds from the sale of each brush kit will be donated to Dress for Success® Singapore, managed by registered charity Image Mission Ltd, which seeks to empower women to achieve economic independence by providing a network of support, professional attire, and the career development tools to help them thrive at work and in life.